Sunday, October 27, 2013

Apple

 By:
Jon Marchel


Earlier this week, Apple unveiled their new product line
up by the way of a keynote presentation with Apple CEO Tim Cook.
Amongst the unveiling was the new generation MacBook laptop, the iPad
tablet, and a new operating system for desktops and laptop computers.
Many believe that the public has charged Apple with an ultimatum to
deliver more innovative product designs in addition to increasing
market share.  Many investors have lost confidence in the consistency
and success of Apple (AAPL) shares after failing to meet the expected
target point at the end of 2012. Many of the top financial
institutions such as Goldman Sachs, JP Morgan, and Morgan Stanley
believed the stock would reach in the lower 700s while it barely
reached the mid 500s. Since that occurrence, Apple experiences a great
deal of turbulence throughout the 1st quarter of 2013 however they
have successfully rebounded on their losses. From a consumer
standpoint, Apple Inc. has lost its shine and appeal to many consumers
due to the previously stated lack of innovation and design. Across the
boards on various hardwares, Apple has yet to deviate substantially
from the original product design.  While looks are not everything,
they can be the deciding factor.

            It is up to Apple to prove to investors, the public, and
themselves who the game – changer in millennium technology is. In
order to do this, they must overcome any existing stereotypes and to
target additional consumer groups to increase market share. By doing
this, their presence in the industry will begin shine once again and
rise above competitors.








9 comments:

  1. I have a lot of respect for Apple. It almost feels like they came out of nowhere and now it feels like they are here to stay. I also think that Apple has all the latest technology and new ideas sitting in a vault and they pull a new out each year slowly getting better to make the most money they possibly can, which is fiendishly intelligent. Now I know the king of computers, Bill Gates, is not just going to sit around and let Apple rise to the top like it has; as we observe that Microsoft has been coming out with their own devices and blatantly comparing it to the Apple showing that Microsoft is still the king. Many debates and discussions have and are still going on about who is going to win out in the end. I have my money on some other company that comes out of nowhere, because it seems that is the patter. But here take a look at some of the talk, here is the URL to a discussion:

    http://video.search.yahoo.com/video/play;_ylt=A2KLqIF7pW5S4ScAJQX7w8QF;_ylu=X3oDMTBzM3UzbjRzBHNlYwNzcgRzbGsDdmlkBHZ0aWQDBGdwb3MDMTA-?p=microsoft+vs+apple&vid=342cad61ee266c08f2a6f61a0a2bb575&l=2%3A59&turl=http%3A%2F%2Fts4.mm.bing.net%2Fth%3Fid%3DV.4909084388427091%26pid%3D15.1&rurl=http%3A%2F%2Fvideo.cnbc.com%2Fgallery%2F%3Fvideo%3D1475675290&tit=Microsoft+vs.+Apple&c=9&sigr=11fnjosq3&sigt=10j2mqdu9&pstcat=science+and+technology&age=0&fr=yfp-t-900&tt=b

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  2. Apple has a serious dilemma on its hands considering the fact that in order to regain supremacy over the mainstream tech market, the company must not only appeal to a new group of consumers but also increase their market share and value as a company. The problem is that the rest of the competitors have caught up to Apple and now threaten to surpass the company in innovation, consumer preference, and performance. I for one am not willing to bet against Apple's ability to rebound and return to its dominance in the long-term, but as it currently stands, the company is poised to take a tremendous step back from their renown ranking throughout the world as the technological standard for the past decade.

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  3. I'm ready to see what Apple is going to do in the future. They always push the envelope, so I'm ready to see what's next.

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  4. Apple is a powerful company. I feel they will never go out of business. I understand Microsoft is catching up and slowly taking over some of apples customers but Apple is still there. Apple never crashes compared to Microsoft so I believe that will for ever be the edge. Samsung is on the come up with the Galaxy. Thats all they have though. In my eyes in the future apple will continue to be on top.

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  5. How many time can you actually reinvent the wheel? At some point, just like other companies in the past who were dominating their industry during their time, they have to overcome their stagnant point. Apple has to really revamp their marketing strategy especially since Samsung is definitely on their heels. It should be interesting to see these two companies develop in the future.

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  6. I didn't even realize that Apple was experiencing these problems. I personally rather their method of new features than android phones. There's a new android phone every month, which I find annoying. I rather stay a year or two with my current phone than get a new one every other month. I also believe that Apple still is the dominant company in the eyes of this generation. Just look around in class, more than 85% of student's in class most likely have a iPhone, Macbook, iPad, or all of the above.

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  7. In my opinion, Apple is falling and falling fast. I say this because there is only so much that you can do with the products that you have. Recently, they have added 1 or 2 new features to the iPhone and renamed it and Apple junkies continue to fall for it. I do believe that Samsung and Microsoft are both catching up with Apple. In order for them to remain number one they have to wow us again -- Something that they haven't done in a while.

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  8. Great article Jon. Sylvastian raised a great point. In order for Apple to regain supremacy over the tech market, the company must not only appeal to a new group of consumers but also increase its market share. Apple has to find new ways to captivate the market and appeal to various groups. Samsung has done that well and s seen as one of their top competitors. Additionally, I can't wait to see what Apple does to combat the Samsung Galaxy Gear Watch.

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  9. Apple has to explore new markets. If apple does not continue to innovate the other competitors will surely step up to it. R&D should be their primary focus. Their innovations must not just be making things slimmer but improving the overall quality and functionality to retain that competitive edge. I don't think this should be hard considering Apple created this touch screen resurgence.

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